Family Medicine in Lubbock, TX

Primary Care Personalized to You

At Epiphany Family Medicine, we believe good healthcare starts with a real conversation. Dr. Jeffrey Hannel and our Lubbock team provide personalized primary care, innovative recovery therapies, and compassionate chronic care management — all under one roof.

18+

Years of Trust

All Ages

Welcome Here

The Epiphany Medical Clinic team standing in front of their Lubbock clinic

Personalized Care

For every patient, every visit

Medicine the Way It Should Be — Personal, Transparent, and Built Around You

At Epiphany, we don't believe in one-size-fits-all healthcare. Every patient who walks through our doors receives personalized care tailored to their unique health history, goals, and lifestyle. We invest in innovative therapies that go beyond conventional medicine, because your health deserves more than the minimum. Our visits are intentional — never rushed, never templated — and grounded in mutual respect between physician and patient. And when it comes to cost, we believe in transparent billing so you always know what to expect. That's the Epiphany difference.

Dr. Jeffrey Hannel, MD — founder and physician at Epiphany Medical Clinic

Meet Our Physician

Dr. Jeffrey Hannel, MD

Dr. Hannel founded Epiphany Medical Clinic with one guiding belief: that remarkable medicine begins with truly knowing your patient. A proud native of Abernathy, Texas, he brings decades of experience and a deeply personal approach to family medicine in Lubbock.

From preventive wellness and chronic care management to advanced recovery technologies, every visit at Epiphany is intentional, respectful, and tailored to you — because you are far more than a chart.

Board Certified

Family Medicine

Location

Lubbock, TX

Meet Our Full Team

Meet Our Nurse Practitioner

Zafira K. Merchant,
DNP, FNP-BC

Zafira Merchant is a board-certified Family Nurse Practitioner at Epiphany Family Medicine in Lubbock, TX. She earned her BSN from Baylor University and her Doctorate of Nursing Practice at Texas Tech Health Sciences Center.

Zafira builds care plans rooted in partnership, education, and respect for each patient's goals. With a special passion for women's health, she empowers patients through preventive care and lifestyle guidance — meeting you exactly where you are.

Board Certified

DNP, FNP-BC

Special Focus

Women's Health

Schedule with Zafira
Zafira K. Merchant, DNP, FNP-BC — Family Nurse Practitioner at Epiphany Family Medicine in Lubbock, TX

What We Offer

Comprehensive Care for Every Stage of Life

From routine wellness visits to innovative recovery therapies, Epiphany delivers a complete spectrum of services — all under one roof, all centered on you.

Primary Care

Annual physicals, preventive screenings, acute illness treatment, and ongoing health management for patients of all ages.

On-Site Lab Draws

Convenient in-clinic laboratory services so you receive accurate results faster — no extra trip required.

Styku Health Planning

3D body scanning technology that creates detailed health snapshots and fuels your personalized wellness roadmap.

Stemwave Recovery

Advanced acoustic wave therapy that stimulates tissue regeneration and accelerates your body's natural healing process.

Softwave Recovery

Gentle extracorporeal shockwave therapy for chronic pain management, tendon repair, and inflammation reduction.

Stimpod Recovery

Pulsed radiofrequency electromagnetic therapy targeting nerve pain, neuropathy, and musculoskeletal conditions.

RANVR Documentation

AI-assisted real-time documentation so Dr. Hannel stays focused on you — not a screen — during every visit.

Chronic Care Management

Proactive, ongoing support for patients managing diabetes, hypertension, heart disease, and other long-term conditions.

Telemedicine & Monitoring

Virtual visits and remote health monitoring that bring world-class Epiphany care to wherever you are in West Texas.

Patient Stories

Trusted by Families Across Lubbock

"Dr. Hannel has been my physician for over 18 years. His attention to detail, compassionate approach, and dedication to truly knowing his patients is unmatched. I wouldn't trust my family's health to anyone else."
MT

Maria T.

Patient · 18 years

"The level of care at Epiphany is unlike anything I've experienced. The whole team makes you feel like their only patient. The new recovery technologies have genuinely changed my quality of life."
RG

Robert G.

Patient · 14 years

"Transparent billing, no unnecessary tests, and a doctor who actually listens — that's Epiphany. My whole family comes here, from my 8-year-old to my 82-year-old mother-in-law."
SW

Sandra W.

Patient · 11 years

Health Insights

What's Happening
at Epiphany

View All Posts
Stemwave Therapy Wellness

What Is Stemwave Therapy — And Is It Right for You?

A plain-language breakdown of how acoustic wave therapy works and which conditions it can help treat.

Learn more
Epiphany Medical Clinic team Preventive Health

The Importance of Intentional Annual Physicals

Why a thorough yearly exam is the single most valuable investment you can make in your long-term health.

Learn more
Styku body scanning Technology

How Styku Body Scanning Personalizes Your Wellness Plan

How 3D body composition analysis helps Dr. Hannel craft better, more targeted health roadmaps for each patient.

Learn more
The Epiphany Family Medicine team — Dr. Jeffrey Hannel, Zafira Merchant DNP FNP-BC, and staff in Lubbock, TX

Epiphany Family Medicine · Lubbock, TX

Ready to Get Started?

Whether you're establishing care or looking for a physician who truly listens, our team is here for you. Give us a call or schedule your first visit online — we'd love to meet you.

(806) 576-3856  ·  13810 Quaker Ave, Lubbock, TX 79424